36 Retro Ads From The Year 1975 That We Still Think About
Ah, 1975—a vibrant year when bell-bottoms swished on every sidewalk, disco beats filled the air, and advertising was experiencing a golden age of boldness and creativity. This was a time when print and TV ads didn’t just sell products—they told stories, created characters, and burned catchy slogans into our collective memory.
From smiling families gathered around shag-carpeted living rooms to ultra-groovy product placements featuring bold fonts and saturated colors, these ads captured the spirit of the era like nothing else could.
Whether it was a jingle that stuck in your head for days or a quirky mascot that became a household name, advertising in 1975 had a unique flair and confidence that’s hard to replicate today.
So join me on this colorful journey back in time as we revisit 38 iconic vintage ads—each one a charming time capsule of a year defined by style, rhythm, and unforgettable marketing magic.
1. Coca-Cola’s ‘Have a Coke and a Smile’ Campaign
Remember the days when a Coke could solve all your problems? Well, maybe not all, but Coca-Cola’s ‘Have a Coke and a Smile’ campaign sure made it seem that way. This iconic ad wasn’t just about selling a beverage; it was about selling happiness in a bottle. It’s like magic—just pop the cap, and voilà! Instant joy.
The cheerful imagery and catchy slogan captured the essence of 1975, a time when life felt a tad simpler. The ad’s message was clear: share a Coke, share a smile, share the love. It’s a timeless sentiment that still resonates today, reminding us of the joy in everyday moments.
Even today, those vintage Coke bottles evoke a sense of nostalgia and warmth. The campaign’s success was in its simplicity and universal appeal, making us remember the power of a smile and a refreshing drink. “Have a Coke and a Smile” wasn’t just an ad; it was a movement.
2. Volkswagen Beetle ‘Think Small’ Ad
Who would have thought that thinking small could make such a big impact? Volkswagen’s ‘Think Small’ campaign was a brilliant play on words and ideas. At a time when bigger was considered better, this ad dared to defy convention by celebrating the compact delight that was the Beetle.
The genius was in the simplicity—a car ad that wasn’t flashy or over-the-top, just honest and endearing. It was this authenticity that resonated with audiences in 1975 and continues to do so.
The ‘Think Small’ concept wasn’t just about the car; it was about a lifestyle choice, embracing the little things that make life beautiful. It’s a testament to the idea that sometimes, the best things really do come in small packages.
3. Marlboro Man Campaign
The Marlboro Man—an image that conjures up the wild, untamed spirit of the American West. With his rugged good looks and stoic demeanor, he was the epitome of masculinity in 1975. The campaign’s success lay in its ability to sell not just cigarettes, but a lifestyle and an attitude.
Marlboro’s ads were more than just billboards; they were stories of adventure and freedom. Each image of the Marlboro Man spoke to the desire for independence and the allure of the open road.
Though smoking habits have changed, the Marlboro Man remains an iconic symbol in advertising history, a reminder of a time when ads were more than just promotions—they were cultural touchstones.
4. Polaroid’s ‘One Step’ Instant Camera
Smile and say cheese! In 1975, Polaroid revolutionized photography with its ‘One Step’ instant camera. No more waiting for film to develop; now, memories could be captured and shared in an instant. It was a game-changer, bringing the magic of photography to everyone.
The beauty of the ‘One Step’ was in its simplicity and the joy it brought to capturing life’s moments. Whether at family gatherings or spontaneous adventures, the camera became a beloved companion.
Even today, the nostalgia of shaking a Polaroid picture and watching it come to life is unmatched. The ‘One Step’ wasn’t just a camera; it was a social phenomenon, making every moment picture-perfect.
5. McDonald’s ‘Twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun’ Ad
Can you say it ten times fast? McDonald’s Big Mac ad from 1975 turned a mouthful into a marketing marvel. The jingle that enumerated all the ingredients on that sesame seed bun was music to everyone’s ears.
The ad was as playful as it was effective, turning something as mundane as a burger into a cultural icon. It was more than just a meal; it was a culinary symphony.
This catchy tune and clever wording ensured that the Big Mac was etched into the minds—and taste buds—of anyone who heard it. It’s a testament to the power of creativity in advertising, leaving a lasting legacy that’s still appetizing.
6. Revlon’s ‘Charlie’ Perfume Ad
Who could forget the Charlie girl? Revlon’s ‘Charlie’ perfume ad in 1975 was all about confidence and independence. The woman in the ad wasn’t just wearing perfume; she was wearing her ambition, her dreams, and her unstoppable spirit.
This wasn’t just a fragrance; it was an anthem for the modern woman. The commercial was lively, filled with music and movement, capturing the essence of the decade.
The ‘Charlie’ ad empowered women to embrace their individuality and stride with pride. It’s a reminder that perfume, like confidence, is something you wear—not just on your skin, but in your soul.
7. Kodak’s ‘Remember the Memories’ Campaign
Say cheese and remember the memories! Kodak’s 1975 campaign wasn’t just about selling film; it was about preserving life’s precious moments. Each click of the camera captured a story, a smile, a memory.
The ad was a poignant reminder that life is fleeting, but photographs can make memories last a lifetime. It spoke to the heart, touching on the sentimental value of preserving life’s journey.
Today, in a world of digital photography, the nostalgia of Kodak’s campaign still resonates, reminding us of the days when a photo was a tangible piece of history. ‘Remember the Memories’ was more than an ad—it was a heartfelt message.
8. Pepsi’s ‘The Choice of a New Generation’
Pepsi dared to be different in 1975 with ‘The Choice of a New Generation.’ This wasn’t just a soda; it was a statement. The ad was vibrant, energetic, and youthful, capturing the spirit of a new era.
The message was clear: Pepsi was for the young and the young-at-heart. It was about being bold, daring, and unapologetically yourself.
With catchy tunes and lively visuals, the campaign was a hit, cementing Pepsi’s place in pop culture. It was more than just a drink; it was a movement that resonated with those ready to embrace change.
9. Levi’s ‘Live in Levi’s’ Ad
Denim was more than just fabric in 1975—it was a lifestyle. Levi’s ‘Live in Levi’s’ campaign was all about the freedom to be yourself. The ad celebrated individuality, diversity, and expression through fashion.
Wearing Levi’s meant embracing authenticity and style. It was a rebellious statement, embracing the non-conformity of the 70s.
The campaign resonated with people who saw jeans as more than clothing; they were a canvas for self-expression. It’s a reminder of the lasting influence of a brand that continues to be synonymous with cool.
10. Sony’s ‘Walkman’ Revolution
Plug in and tune out—Sony’s Walkman revolutionized how we listened to music in 1975. It was the birth of portable music, allowing people to take their favorite tunes with them wherever they went.
The Walkman was more than a gadget; it was a cultural shift. It represented freedom and personal expression, making music an intimate experience.
Even today, the nostalgia of the Walkman brings back memories of a time when music was more than background noise—it was a personal soundtrack. The Walkman was a game-changer, making every moment musically magical.
11. Apple’s ‘Byte into an Apple’
In 1975, Apple invited the world to ‘Byte into an Apple.’ This wasn’t just a clever play on words; it was an invitation to embrace the future of technology. The ad was about innovation, creativity, and thinking differently.
Apple’s campaign introduced the idea that computers weren’t just for techies; they were for everyone. It was a bold vision that would soon transform the world.
‘Byte into an Apple’ was more than an ad; it was the beginning of a tech revolution, a digital awakening that encouraged people to explore the endless possibilities of computing.
12. Nike’s ‘There is No Finish Line’
Lace up and run with purpose—Nike’s ‘There is No Finish Line’ campaign in 1975 was all about the journey, not the destination. The ad captured the essence of athleticism, determination, and the relentless pursuit of greatness.
Nike’s message was profound: success isn’t about reaching an endpoint; it’s about the continuous effort to push boundaries and achieve more.
The campaign resonated with athletes and dreamers alike, inspiring a generation to strive for their personal best. It’s a timeless message that still inspires today—because in life, just like in sports, there really is no finish line.
13. General Electric’s ‘We Bring Good Things to Life’
Brightening homes and hearts—General Electric’s ‘We Bring Good Things to Life’ was more than a slogan; it was a promise. This 1975 ad was about enhancing everyday living with innovation and reliability.
The campaign highlighted the impact of technology in daily life, from kitchen appliances to household gadgets. It was about making life better and brighter.
GE’s message resonated with families, showcasing the brand’s commitment to quality and progress. It was more than just an ad; it was a testament to the power of technology to transform lives.
14. Atari’s ‘Have You Played Atari Today?’
Game on! Atari’s ‘Have You Played Atari Today?’ campaign was a call to fun and excitement in 1975. This wasn’t just about playing games; it was about bringing people together through entertainment.
Atari’s ad captured the joy of interactive play, pioneering a new era in gaming. It was a revolution that transformed living rooms into arcades.
With simple graphics and engaging gameplay, Atari became a household name, igniting a passion for video games that continues today. The campaign was more than just an ad; it was the start of a gaming legacy.
15. American Express ‘Don’t Leave Home Without It’
Travel with confidence—American Express’s ‘Don’t Leave Home Without It’ campaign was the ultimate travel companion in 1975. This wasn’t just a credit card; it was a passport to explore the world.
The ad conveyed trust and reliability, making it clear that with American Express, you were never far from home.
It was a message that resonated with adventurers and business travelers alike, ensuring that wherever you went, American Express was your trusty sidekick. It was more than an ad; it was a reassurance of security and peace of mind.
16. Old Spice ‘The Mark of a Man’
Smell like a legend—Old Spice’s ‘The Mark of a Man’ campaign in 1975 was all about embracing masculinity with style. This wasn’t just about fragrance; it was about identity and self-assuredness.
The ad featured rugged men, nautical themes, and a sense of adventure, capturing the essence of what it meant to be a man.
It was more than just an aftershave; it was a rite of passage, a mark of distinction. Old Spice’s campaign resonated with men who wanted to leave a lasting impression, making it a timeless classic.
17. Jell-O’s ‘There’s Always Room for Jell-O’
Wiggle and giggle—Jell-O’s ‘There’s Always Room for Jell-O’ campaign was a delightful treat in 1975. This wasn’t just a dessert; it was a playful indulgence that brought smiles to dinner tables everywhere.
The ad celebrated the fun and versatility of Jell-O, making it a family favorite for all occasions.
Jell-O’s message was clear: no matter how full you are, there’s always room for a little joy. It’s a sentiment that continues to resonate, proving that some things never go out of style.
18. Avis ‘We Try Harder’ Campaign
Going the extra mile—Avis’s ‘We Try Harder’ campaign wasn’t just a slogan in 1975; it was a commitment to excellence. This ad was all about putting the customer first, a daring move in a competitive market.
The message was simple: at Avis, good wasn’t good enough; they aimed for greatness.
The campaign resonated with customers who appreciated the dedication to service and quality. It was more than an ad; it was a promise to always strive for better, a principle that continues to drive success.
19. Campbell’s Soup ‘M’m! M’m! Good!’
Savor the nostalgia—Campbell’s ‘M’m! M’m! Good!’ was a taste of home in a can. This 1975 campaign was all about comfort and deliciousness, a promise of satisfaction with every spoonful.
The ad captured the warmth of home cooking, turning soup into a comforting embrace.
Campbell’s resonated with families looking for quick, tasty meals that brought everyone together. It was more than an ad; it was a reminder of life’s simple pleasures, spoonful by spoonful.
20. Wrigley’s Juicy Fruit ‘The Taste is Gonna Move Ya’
Chew on this—Wrigley’s Juicy Fruit ‘The Taste is Gonna Move Ya’ was a burst of flavor in 1975. This campaign was all about fun, excitement, and the irresistible taste of Juicy Fruit gum.
The ad captured the essence of carefree days, where chewing gum was an adventure in itself.
Juicy Fruit’s message was simple yet effective: let the taste transport you to a world of flavor and delight. It was more than an ad; it was a sensory experience that moved you, one chew at a time.
21. Crest ‘Look Ma, No Cavities!’
Flash those pearly whites—Crest’s ‘Look Ma, No Cavities!’ campaign in 1975 was all about dental health with a smile. This wasn’t just about toothpaste; it was about confidence and care.
The ad resonated with families, reassuring them that good dental hygiene was within reach.
Crest’s message was clear: with their toothpaste, you could show off your smile without worry. It was more than an ad; it was peace of mind in a tube.
22. Burger King’s ‘Have it Your Way’
Your burger, your rules—Burger King’s ‘Have it Your Way’ campaign was a menu revolution in 1975. This wasn’t just fast food; it was fast customization.
The ad empowered customers to take control of their meals, making fast food personal and fun.
Burger King’s message was about giving people what they wanted, how they wanted it. It was more than an ad; it was a culinary democracy that resonated with the individualist spirit of the 70s.
23. Maxwell House ‘Good to the Last Drop’
Sip the goodness—Maxwell House’s ‘Good to the Last Drop’ was more than a slogan in 1975; it was a promise of quality and satisfaction.
The ad captured the essence of a perfect cup of coffee, making mornings brighter and warmer.
Maxwell House resonated with coffee lovers who sought joy in every cup. It was more than an ad; it was a wake-up call to savor life’s simple pleasures.
24. Bic’s ‘Writes First Time, Every Time’ Ad
Write this down—Bic’s ‘Writes First Time, Every Time’ campaign was a testament to reliability in 1975. This wasn’t just about pens; it was about trust and dependability.
The ad celebrated the simplicity and consistency of Bic, making it a must-have for students and professionals alike.
Bic’s message was about delivering on promises, one jot at a time. It was more than an ad; it was a guarantee of quality that continues to resonate.
25. Tide’s ‘If It’s Gotta Be Clean, It’s Gotta Be Tide’
Clean sweep—Tide’s ‘If It’s Gotta Be Clean, It’s Gotta Be Tide’ was a household hero in 1975. This campaign was all about delivering the ultimate clean with every wash.
The ad highlighted Tide’s power to tackle the toughest stains, making laundry day a breeze.
Tide’s message was simple: trust us for a cleaner, brighter wash. It was more than an ad; it was a cleaning revolution that continues to shine.
26. Canon’s ‘So Advanced, It’s Simple’
Capture the moment—Canon’s ‘So Advanced, It’s Simple’ ad in 1975 was a celebration of technology made accessible. This wasn’t just about cameras; it was about enabling creativity.
The ad showcased Canon’s commitment to innovation, making photography a joy for everyone.
Canon’s message was about empowering photographers to capture life’s moments effortlessly. It was more than an ad; it was an invitation to explore the world through a lens.
27. Timex ‘Takes a Licking and Keeps on Ticking’
Time-tested toughness—Timex’s ‘Takes a Licking and Keeps on Ticking’ campaign was a testament to resilience in 1975. This wasn’t just about watches; it was about enduring style.
The ad celebrated the durability and reliability of Timex, making it a timeless choice for adventurers.
Timex’s message was about standing the test of time. It was more than an ad; it was a promise of quality and toughness that continues to tick on.
28. Palmolive ‘You’re Soaking in It’
Soft hands, strong clean—Palmolive’s ‘You’re Soaking in It’ campaign in 1975 was all about gentle care and effectiveness. This wasn’t just about dishwashing; it was about pampering.
The ad featured friendly manicurists and a touch of humor, making cleanliness enjoyable.
Palmolive’s message was clear: tough on grease, gentle on hands. It was more than an ad; it was a promise of softness and satisfaction.
29. Chevrolet’s ‘Baseball, Hot Dogs, Apple Pie, and Chevrolet’
All-American drive—Chevrolet’s ‘Baseball, Hot Dogs, Apple Pie, and Chevrolet’ was a slice of Americana in 1975. This wasn’t just about cars; it was about celebrating the American dream.
The ad captured the essence of freedom and adventure, making Chevrolet a symbol of what it meant to be quintessentially American.
Chevrolet’s message was about being part of the fabric of American life, a trusted companion on the journey. It was more than an ad; it was a tribute to the spirit of a nation.
30. Lipton’s ‘Brisk’ Iced Tea Campaign
Sip and savor—Lipton’s ‘Brisk’ iced tea campaign was a refreshing delight in 1975. This wasn’t just about tea; it was about cooling off with style.
The ad captured the invigorating taste of Lipton’s iced tea, perfect for sunny days and laid-back afternoons.
Lipton’s message was simple: refreshment that moves you. It was more than an ad; it was a call to chill and enjoy the moment with a brisk twist.
31. Nabisco’s ‘Oreos, America’s Favorite Cookie’
Twist, lick, and dunk—Nabisco’s ‘Oreos, America’s Favorite Cookie’ was a sweet sensation in 1975. This wasn’t just about cookies; it was about simple pleasures and shared moments.
The ad captured the joy of enjoying Oreos with family and friends, making it a beloved treat.
Nabisco’s message was about the timelessness of enjoyment, one cookie at a time. It was more than an ad; it was a reminder of life’s sweetest moments.
32. 7-Up ‘Uncola’ Campaign
Fizz and fun—7-Up’s ‘Uncola’ campaign in 1975 was a refreshing break from the ordinary. This wasn’t just about soda; it was about being different and embracing uniqueness.
The ad celebrated the crisp, clean taste of 7-Up, perfect for those who wanted something distinct.
7-Up’s message was about being unapologetically yourself. It was more than an ad; it was a toast to individuality and zest for life.
33. Kool-Aid’s ‘Oh Yeah!’ Campaign
Oh yeah! Kool-Aid’s ‘Oh Yeah!’ campaign in 1975 was a burst of fun and flavor. This wasn’t just about drinks; it was about childhood joy and imagination.
The ad featured the lovable Kool-Aid Man, bringing smiles and refreshment to kids everywhere.
Kool-Aid’s message was simple: happiness in a glass. It was more than an ad; it was a splash of excitement that made every day an adventure.
34. Ford’s ‘Built Ford Tough’
Tough as nails—Ford’s ‘Built Ford Tough’ campaign in 1975 was all about strength and reliability. This wasn’t just about trucks; it was about uncompromising quality.
The ad celebrated Ford’s commitment to building vehicles that could handle anything life threw at them.
Ford’s message was about enduring power and trust. It was more than an ad; it was a declaration of resilience and dependability.
35. Colgate’s ‘The Colgate Ring of Confidence’
Smile with certainty—Colgate’s ‘The Colgate Ring of Confidence’ campaign in 1975 was all about dental health and self-assurance. This wasn’t just about toothpaste; it was about feeling ready to face the world.
The ad captured the essence of confidence that comes from a healthy, bright smile.
Colgate’s message was clear: trust us for a confident, radiant smile. It was more than an ad; it was a boost of self-esteem in a tube.
36. Pan Am’s ‘World’s Most Experienced Airline’
Fly with the best—Pan Am’s ‘World’s Most Experienced Airline’ campaign in 1975 was about trust and expertise. This wasn’t just about flying; it was about the art of travel.
The ad highlighted Pan Am’s legacy of excellence and global reach, inviting passengers to explore the world with confidence.
Pan Am’s message was about delivering a superior travel experience. It was more than an ad; it was an invitation to adventure with a trusted name.